founded by Arushi Roopchandani
atleisure started because I could never find the right outfit for my own day. I could be in a meeting, checking inventory at the studio, packing shipments and meeting a friend—all within a few hours. The clothes that looked presentable weren’t comfortable enough, and the comfortable ones never felt right outside the house.I wanted to create clothes that you could put on in the morning and live in all day—without having to go home and change. Pieces that feel easy, look put together and keep up with wherever the day takes you.
— Arushi Roopchandani
Our Story
I grew up in Solapur, where fashion was never seen as a serious career for a young woman. But it was the only thing I could imagine myself doing. My journey took me through architecture, a degree I wasn’t passionate about and a corporate interview I walked out of, before moving to Mumbai and eventually starting Roology, my occasion-wear label.
I loved creating occasion wear for women’s celebrations, but building Roology made me realise how much they also needed comfort wear for all the hours in between.
As a one-woman team, my days moved between meetings, shoots, inventory checks and packing shipments. I had clothes for special occasions, but nothing that worked for the ordinary, busy parts of my own life. I was constantly choosing between looking put together and feeling at ease.
That is where Atleisure began. I wanted to create clothes you could put on in the morning and live in until night—pieces that feel easy, look put together and move with you as your day changes.
Atleisure feels like a natural next chapter for me: from dressing women for their special moments to dressing them for every moment in between. It also carries something I am still learning myself: slowing down does not make us less ambitious. Sometimes, it is what helps us keep going.